GEO, explained.
Guides, definitions and deep-dives on Generative Engine Optimization — written by the team that does this work every day.
What is Generative Engine Optimization?
GEO is the practice of engineering your brand's presence so AI models recommend, describe and cite you accurately. Here is a complete definition.
GEO vs SEO: Same Goal, Different Game
GEO and SEO both aim to make your brand findable — but they target completely different systems and require different signals.
What is AI Visibility and How is it Measured?
AI Visibility is the measurable degree to which AI models accurately describe and recommend your brand. Here is what it means and how to track it.
The Complete Guide to llms.txt
llms.txt is a plain-text file that tells AI models what your site is about — clearly, directly, in a format they can actually use.
How to Get Your Brand Cited by ChatGPT, Claude and Gemini
AI model citations do not happen by accident. Here are the specific signals that determine whether major models include your brand in their answers.
How to Audit Your AI Visibility (Step by Step)
An AI visibility audit tells you exactly what major language models say about your brand — and where the gaps are. Here is how to run one.
Why Schema.org Structured Data Matters for LLM Discoverability
JSON-LD structured data is not just for Google rich results. Here is how schema.org markup directly influences how AI models identify and cite your brand.
How ChatGPT Decides Which Brands to Recommend
ChatGPT's brand recommendations emerge from training data, retrieval and entity signals. Here is how the process actually works.
Entity SEO: Why AI Models Need to Know Your Brand as a Named Thing
Entity SEO is about establishing your brand as a clearly recognized named entity in the systems that both search engines and AI models use to understand the world.
Optimizing for Perplexity: The Model That Cites Everything
Perplexity searches the live web on every query and always shows citations — making it uniquely responsive to GEO signals and uniquely important to get right.